Businesses all over the world are going for mobile apps as a means for earning higher revenues for their businesses and also driving a higher level of employee productivity. As more and more users are increasingly using smartphones, tablets and other similar types of mobile devices, the mobile apps are simply acting as a means for building the user base for their respective businesses.

App development happens to be one of the fastest growing domains in software development. However, it is not easy for the app developers to choose whether they want to develop a hybrid or a native app as well whether to go for Android or iOS platform.

The most popular among the OS, which are usually used by the app developers are Android, iOS and Windows. But, the recent trends point out that the Android or iOS are the two most common trends in app development, 96.7 % of the marketplace is occupied by these two platforms alone. Out of this, Android always occupies a higher percentage of the total market share.



It takes time for the app developer to learn both the Android and iOS OS, as acquiring a new technology is not easy. iOS is the more mature of the two OS, as it comes with predefined standards and rules. Following the rules makes it difficult for the approval of the iOS apps. However, the learning time can be shortened with iOS as it comes equipped with tools like Swift programming language.

On the other hand, for the Android development, the output from the code is complex and thus it becomes difficult for the novice programmers to pick up the complexities. The developers with Java as their skill set finds it much easier to adopt it as Android is based on Java.


Android is a preference because it is an open source platform. There are certain apps that runs better when Android is chosen as a platform. There are apps that run on custom ROM and rugged hardware, which can be a plausible reasons for choosing Android for app development.


iOS is from Apple and is much costlier in comparison with the Android OS. Android on the other hand is widely accepted in the lower income, developing nations and certain segments of urban population. On the contrary iOS is preferred by the higher income groups and the highly qualified clients.


In terms of the latest versions of OS being adopted, we find that Android is always running behind in comparison with the iOS platform. 80 % of the users are still using iOS 8, released in September 2014, but the Lollipop, which came in June 2014 is adopted by less than 10 %  of users.


The iOS apps generate more revenue than the Android apps, 70 % more than the Android based apps. The iOS apps are more paid types, rather than the Android apps which are ad-supported types.


In Android, it is required to write code in XML, for optical screen design. But, the UI graphical interface in Android is not convenient. XML is used for layouts and views and also helpful in designing screens, which makes it easier to analyze the view hierarchy of the screen. Android offers the app developers in acquiring more in-depth knowledge on operating system, as it has features like Intents, Content Providers, Background processing and broadcast receivers.

If you want your iOS apps to be approved by the App Store, then what comes in handy are the predefined set of rules and standards. In iOS, the developers have more freedom and are always exploring multiple solutions for the same issue. App development in iOS makes the screens designed with drag and drop interfaces, merely with shortcut keys and a mouse. It is possible to add tabs with Navigation Controller, which is a graphical interface.

As discussed already, Android development is adopted by the more urban and also by the developing nations, as the target audience. The cost is higher and longer time is taken by Android app development. The iOS apps are more likely to have approvals in the App Stores. However, the established companies with more resources will be considering both the platforms.